Essential Elements of a Website of a Non-Profit Organization

Websites of Non-Profit Organizations (NPO/ NGO) need to make a long-lasting impression on its visitors. This is because the viewer would make his/her decision of donating or volunteering based on what is displayed on the site. Web Solution Centre, a leading Website Development Company In Delhi, says that these websites must be easy to explore and navigate, simple to understand, and should be visually engaging as well. Here are a few must-have elements of an NGO’s website:

Quality Content & Graphics

The three primary objectives of an NGO are to spread awareness, encourage visitors to donate, and call in for volunteers. In this context, it is important that the content is compact and unambiguous. Genuine photographs of the NGO projects and volunteers can serve as excellent graphics for the site. By incorporating pictures of people who have donated in the past and mentioning how the donation was utilized goes a long way in instilling a sense of trust. Moreover, it also helps visitors to know more about the NGO and its mode of operation. A well-written article or even a video clipping can do a lot to help the NGO to demonstrate its motive and create some buzz. However, care must be taken to strike a balance between the text and visual content. Contact the best Website Designing Company In Delhi for further assistance.

The donate button

The donate button in all probability is the most essential resource for any NGO site. This is a definitive final objective for any visitor who visits the site. Further, this is also the only way an NGO generates funds for its projects. Hence, focus should be given that it is clearly visible.

An effective E-Commerce section

If the NGO generates part of its funding by selling products, it is essential that the official website offers the option of purchasing. The E-Commerce section must contain a brief introduction about how the revenue would be utilized. For instance, 80% of the profit generated would be used for education of girls in rural areas. This makes the visitors aware of his or her contribution.

In the event that the NGO needs to build a website from scratch or upgrade an existing one, the organization may avail expert assistance with regard to functionality, navigability, and other features. One may get in touch with an esteemed Web Designing Company In Delhi, which holds an extensive experience in designing & development.

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